Monday, May 30, 2011

Out with the Old, In with the New

If it were not for innovation, things would remain copacetic.  Out with the old, in with the new.  What a timeless expression of progress.  An expression of "lets move forward."  Without it, we'd all be using AOL mail vs. Gmail.  We'd have to carry a phone, camera, calculator, compass, video recorder, voice recorder, moblie internet device, etc.... and now even a wallet, instead of one smart phone.  We'd all look like Fred Flintstone running ourselves ragged vs. driving a Prius.  What I am getting at is change is good.  Change is what helps get us to the next level.  In real estate, sometimes it's the agent that needs to change.

It's one thing if your realtor is making progress.  The realtor I work with just continually sells home.  In that situation, change is not necessary.  When change is necessary is if and, I'd hate to think, when a consistent agent becomes stale.  Yes, just like a listing can become stale, so can a hotshot agent.  Whether we are dealing with mega-successful trader who can go from hot to cold, the same can happen to a realtor.

In the areas I am focusing on, Palm Beach, Manalapan, Ocean Ridge, Gulf Stream, Delray Beach, Highland Beach and Hillsboro Mile, there are some listings that have been on the market for years, and with the same agent.  I can understand loyalty, which is hard to come by in real estate, but as a Seller, if my super listing agent has not been able to sell my home in one to two years, it's time to move on.

It's time to think outside the box.  It's time for change.   Going from the well-known listing agent to listing agent seems like the right thing to do, but sometimes you need to think more creative than that.  Super listing agents tend to have 30 to 50 listings at a time.  It's almost like having to throw a dart at dartboard to chose which homes to advertise.  Typically it's the people who complain the most that we try to appease.  Do you really want to find yourself in this situation?  A bulls-eye on a dartboard?

If you are thinking about Buying or Selling oceanfront real estate, please feel free to contact me.  I will let you know about the latest innovations I will be using on our side to find the right home of your dream or fill you in on a marketing strategy of selling your home with some creative ideas.

Craig Greenberg, realtor
(561) 376-8540 cell
info@LuxuryOceanMarket.com

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